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BFGoodrich Radial T/A "We Race" Campaign
1980

The King of the Road "Why was it America's favorite? Because it had everything." A quintessential 1976 advertisement for the legendary Honda CB750. This piece captures the moment Honda conquered the US market, showcasing the bike not just as a machine, but as part of the suburban dream. The text highlights the smooth 4-cylinder performance and interestingly mentions the arrival of the rare CB-750AT (Hondamatic) automatic transmission model. A true piece of motorcycle history.