Pontiac GT-37 "The Little GTO"

The Poor Man's GTO "There's a little GTO in every GT-37." This striking 1971 double-page spread introduces the Pontiac GT-37, the savvy answer to rising insurance rates and muscle car prices. Marketed directly to the youth with the slogan "And you don't have to be over 30 to afford it," the GT-37 offered the aggressive looks and V8 power of the legendary GTO but in a stripped-down, affordable package. Captured in a moody warehouse setting, the "Quezal Gold" paint shines as a beacon of accessible American horsepower.