Porsche 911 "The Antithesis of Planned Obsolescence"

Built for the Long Term ​"At Porsche, we design our cars for the long term." A masterpiece of technical marketing from 1981. This advertisement, part of Porsche's "Consumer Orientation" series, explains the brand's refusal to follow the industry trend of "planned obsolescence." Through detailed scientific diagrams, it illustrates the hot dip galvanizing process—a 500°C liquid zinc bath that protects every 911 against rust. It's a testament to why 70% of all Porsches ever built are still on the road today. A must-have for any collector who values engineering over fashion.